While you may remember thumbing through the newspaper
for jobs then typing up your resume and shipping it off
via snail mail, now it’s customary to hop online to
handle the entire process through online job banks and
corporate sites. Taking advantage of this convenience is
actually a rather predictable side-effect of the
Internet. Finding jobs through social media, however, is
a different story.
What is Social Media?
If you’ve heard of blogging, virtual hubs, and social
networks like Facebook, LinkedIn and Twitter then you’re
already familiar with social media. In general, it’s a
way for people to meet online, share information and
socialize.
However, in recent times, applicants have been using
social media to network with employers, a luxury the
traditional job search could not so easily provide.
Also, we see employers using social media to seek and
snag employees, as well as conduct background
“bar-hopper” checks on sites like Myspace.
How Social Media Helps Applicants Connect with
Employers
There are a number of ways that applicants use social
media to connect with employers. For example, they can:
• Use a Social Network’s Profile Space. By using profile
spaces like those found on LinkedIn to build a
professional page, applicants can showcase work history,
background, and even professional recommendations.•
Network with Employees. Search engines like Google offer
applicants the ability to track down and network with
employees who already work at the companies they’re
interested in.
• Connect with Recruiters. Applicants can use sites like
Twitter to “follow” recruiters and even communicate with
them directly to stay abreast of job opportunities.
• Upload Video Resumes. By creating and uploading video
resumes on YouTube, applicants can share background
information while describing their ability to contribute
to a position.
As you can imagine, we’ve only seen the beginning of the
possibilities inherent in social media and job searches.
Creative applicants will likely inspire greater
innovation from social media creators. In the meantime,
however, it’s good to take advantage of the
opportunities available to help elevate your name to the
top of the virtual job stack.
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